Your GBP is your most important local ranking factor. Our free audit checks 10 critical areas to find what's missing, what's broken, and what's costing you customers.
No credit card required · Instant results
Answer a few questions about your GBP and Claude AI scores it across 10 critical areas with a specific action plan.
Every item on this checklist directly impacts your Local Pack position. We check them all — for free.
Verify NAP data matches across Google and 50+ directories
Check primary & secondary numbers are consistent and callable
Ensure your website URL is correct and resolves properly
Detect missing, outdated, or inconsistent operating hours
Audit primary/secondary categories for relevance and completeness
Check photo count, quality signals, and cover/logo presence
Analyze review volume, recency, and response rate
Identify unanswered questions that hurt trust signals
Confirm your profile is claimed and verified by Google
Get an overall GBP optimization score out of 100
70%
More Clicks
Fully optimized GBP profiles get 70% more clicks than incomplete ones.
#1
Ranking Factor
GBP signals are the #1 factor for Local Pack rankings according to industry studies.
5×
More Calls
Businesses with complete profiles receive 5× more phone calls from Google Maps.
A GBP audit checks your business name, address, phone, website, hours, categories, photos, reviews, Q&A, and overall profile completeness to identify optimization gaps that hurt local rankings.
An optimized GBP is the #1 factor for appearing in Google's Local Pack. Incomplete profiles get 70% fewer clicks than fully optimized ones, directly impacting foot traffic and revenue.
You should audit your GBP at least monthly. Google frequently updates categories, attributes, and features. Regular audits ensure you're not missing new optimization opportunities.
Don't let an incomplete profile cost you customers. Get your free audit now.
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