Free GBP Health Check

    Google Business Profile Audit Tool

    Your GBP is your most important local ranking factor. Our free audit checks 10 critical areas to find what's missing, what's broken, and what's costing you customers.

    No credit card required · Instant results

    AI-Powered Audit

    Audit Your Google Business Profile

    Answer a few questions about your GBP and Claude AI scores it across 10 critical areas with a specific action plan.

    What does your GBP currently have?

    Our 10-Point GBP Audit

    Every item on this checklist directly impacts your Local Pack position. We check them all — for free.

    Business Name & Address

    Verify NAP data matches across Google and 50+ directories

    Phone Number Accuracy

    Check primary & secondary numbers are consistent and callable

    Website & Landing Page

    Ensure your website URL is correct and resolves properly

    Business Hours

    Detect missing, outdated, or inconsistent operating hours

    Categories & Attributes

    Audit primary/secondary categories for relevance and completeness

    Photos & Visual Content

    Check photo count, quality signals, and cover/logo presence

    Reviews & Ratings

    Analyze review volume, recency, and response rate

    Q&A Section

    Identify unanswered questions that hurt trust signals

    Owner Verification

    Confirm your profile is claimed and verified by Google

    Completeness Score

    Get an overall GBP optimization score out of 100

    Why GBP Optimization Matters

    70%

    More Clicks

    Fully optimized GBP profiles get 70% more clicks than incomplete ones.

    #1

    Ranking Factor

    GBP signals are the #1 factor for Local Pack rankings according to industry studies.

    More Calls

    Businesses with complete profiles receive 5× more phone calls from Google Maps.

    Frequently Asked Questions

    What does a Google Business Profile audit check?

    A GBP audit checks your business name, address, phone, website, hours, categories, photos, reviews, Q&A, and overall profile completeness to identify optimization gaps that hurt local rankings.

    Why is Google Business Profile optimization important?

    An optimized GBP is the #1 factor for appearing in Google's Local Pack. Incomplete profiles get 70% fewer clicks than fully optimized ones, directly impacting foot traffic and revenue.

    How often should I audit my Google Business Profile?

    You should audit your GBP at least monthly. Google frequently updates categories, attributes, and features. Regular audits ensure you're not missing new optimization opportunities.

    Ready to Optimize Your Google Profile?

    Don't let an incomplete profile cost you customers. Get your free audit now.